Hey, biennale bein’ gnarly?

The title of this post belongs to my friend L.Low, who texted it to me as a joke sometime last year while I was preparing my work ‘In The Skin of A Tiger: Monument to What We Want (Tugu Kita)’ for Singapore Biennale 2019. Gnarly is American slang for a tough, intense or complicated situation (the ‘g’ is silent).

I wanted to publish my proposal and budget, with annotations to show how projects change as they cross from idea into real life. 90 percent of how art actually gets made and shown in the contemporary art world is an opaque process. I hope this small crack in the wall will be useful to fellow artists.

Recently, Patrick Flores presented a paper about being artistic director of Singapore Biennale 2019 (SB 2019) for Conference: Contemporary Art Biennials – Our Hegemonic Machines in States of Emergency hosted by the Post-Graduate Programme in Curating, Zurich University of the Arts. In this recording he talks about taking an art historical approach to curating contemporary art in biennales. One of the threads he pursued at SB 2019 was abstraction. He mentions ‘In The Skin of A Tiger’, as well as the works of Boedi Widjaya, Alfonso Ossorio and Carlos Villa in terms of abstraction and how they sit alongside, ‘in critical adjacency’, with modernity.

Screenshot of video. To view video please click this link: https://vimeo.com/439928499

Here’s a quote from the Q & A portion of the talk [42:30]:

“I’m a trained art historian. I tried to hijack the Biennale with some art historical methods. I tried to smuggle, like some kind of contraband, some art historical methods into the Biennale structure. I think this was one way for me to discuss the colonialism and modernity through the development of modern art in Southeast Asia. It was fortunate that the National Gallery Singapore was one of the sites of the Biennale. In that site, there is a huge collection of Southeast Asian modern art. I wanted to complicate that modernity, and to find out how that modernity relates to the history of the contemporary that is embodied by the Biennale.

Hence, the transitional nexus that come in the form of the work of abstraction, not only through the contemporary works of Boedi Widjaya and Sharon Chin, but also the neglected works in America of Alfonso Ossorio and Carlos Villa, who were also responding to abstract expressionism, but can nowhere be found in the art history of that movement. It was a good opportunity for me to do that in a Biennale. By doing that, I was doing art history, but at the same time, responding to the concerns of contemporary art, which are about racism, migration, colonialism and sexuality. But all of these were inscribed and embodied in material form, through the idiosyncratic abstraction of Ossorio and Villa.”

– Patrick Flores, June 2020


Below is my annotated project proposal and budget for ‘In The Skin of A Tiger’. I hope reading it alongside (in critical adjacency with) Dr Flores’ presentation will be fruitful, prompting deeper thought about how power and material conditions affect the production and dissemination of different kinds of knowledge, across all the stories we tell ourselves about time: the time-stories of modernity, the contemporary, art history or, that gift, scarcely understood, of the present, now.

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A few notes about career opportunity, privilege and ‘getting selected’ for biennales:

This is not my first time at the Singapore Biennale. I did a public performance project ‘Mandi Bunga’ there in 2013. It’s rare, though not unheard of, to participate in the same biennale more than once. Biennales are not designed for continuity. Or rather, they are designed to continue certain structural aspects of the contemporary art industry, but tracking the development of individual art practice across different editions is not one of them.

Curators have their own reasons for selecting artists, and each biennale has its own structure for deciding on curators and/or artistic directors. The curatorial process of SB 2013 compared to SB 2019 was very different. I won’t comment on the curatorial process here because it’s not my purview.

What I can comment on is my choice to take part. In the case of Singapore Biennale, both times, I was invited by curators I had strong personal relationships with. For my part, this was the main deciding factor. The other was geographic proximity and the shared history between two nations. My works in both Singapore Biennales were about important socio-historical events in Malaysia. That ‘Mandi Bunga’ was staged outside an institution in 2013 and ‘In The Skin of A Tiger’ inside one in 2019, is one way to read the trajectory across these two works.

Another reason I accepted the 2019 invitation was because I thought there could be an opportunity to talk about biennales and the selection of who gets to participate. Let me be clear: meritocracy is one of the foundational myths of our times. I know biennales represent coveted career opportunities for artists. Participation brings one into the circulation of an international art circuit, market prices may rise along with recognition, acquisitions follow, etc. My antipathy towards this structure is ideological and publicly stated multiple times. I participate selectively because I too, like Dr Flores, wish to be a smuggler. Perhaps we all do, and perhaps that is how we all justify doing what we do. The question is, what do we smuggle and for whom? Here I’ll be quiet because true contraband is usually passed around in silence.

Anyway, if you’re an artist and want to increase your chances of being selected for biennales whatever your reasons, these are my suggestions:

  • At the very least, have a website that archives your work. Social media accounts are good, but not enough.
  • Language privilege is real: Write about your own work, invite friends or other artists to write about your work. Write about other people’s work. Interview fellow artists. Archive this writing together with your artwork. Do this relentlessly. If you’re not good at networking or forming relationships with powerful people, this is how you create currency around your work and your name.
  • Language privilege is real, part II: most of this writing should be in English or translated into English. I’m sorry, it’s not fair, none of this is fair, but as of now, that’s how it is.
  • Take every opportunity you’re given, whether it’s in speech, art or writing, to say and do what’s truly in your heart and mind. Treat it like there will not be a next time. Yeah, be too much, it’s fine, that’s your job. Be brave and rise to the occasion.

Hacking the Art Exhibition

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I seldom have a good time at an art show. Maybe it’s my fault. I am an introvert. I usually go on opening night. I psych myself up an hour before and still end up intimidated, anxious and bored when I get there. Thing is, I love art, and I love people. So, why the hell?

The thought of people feeling the same way at MY shows… just makes me sad. WEEDS/RUMPAI was the first solo show I did after moving to Port Dickson. It was time to rethink it all. I had to make a show I would 1) enjoying doing, 2) want to go to and 3) have fun at.

This is how I hacked everything I thought an exhibition had to be:

 1. Treat it as an experiment

Artists take all kinds of risks making their work – chasing ideas, finding ways to say what we want to say. Ironically, the risk-taking stops when it comes to showing art. We rely on existing structures: the established gallery, press release, VIP previews for collectors, cocktail reception. Why do we give up the driver’s seat so suddenly and so completely at this stage of the process?

Thinking about exhibitions as process, not outcome, forced me to extend the spirit of enquiry all the way to the end. For example, why are we seeing so few new faces at art shows, year after year? Sigh and accept ‘that’s how it is’, OR try something freaky to shake it up? For the first time in years, I found myself thinking ‘IT MAY NOT WORK’ again and again. It scared me. I also knew that this feeling is what makes art risky, vital and necessary. 

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2. It doesn’t have to be 3 weeks long

Long exhibitions give more people the chance to see it. But it also means: more time (can’t move on to the next project), more resources (space rental, gallery minder), and importantly, a longer wait until you get paid for art you’ve sold (debt, opportunity costs). I weighed this against my observation that most small-medium scale exhibitions in KL see 90% of their audience on opening night. 

For WEEDS, we discussed a two-day exhibition. Then we narrowed it down to one. The limited timeframe forced an urgent, flexible way of thinking and doing. We worked our asses off on pre-show promotion – displaying the works onlineblogging everyday and just giving people a window into the making process. Within a month, I had wrapped up almost all affairs related to the show, and moved on to making new art. 

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3. Set the terms of sale

Nothing yanks my chain more than waiting months on payment for art I’ve sold and delivered. I have horror stories of friends getting cheques years after their show closed. Some gave up and were never compensated.

I set a clear condition: payment within 2 weeks, or no sale, and an incentive: 10% discount for immediate payment. Within 20 days, I was paid in full – something I have never experienced in more than 7 years of exhibiting with galleries.

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4. Sell the work before the show

For WEEDS, we experimented by selling the works online a week before. They sold out within two days, which surprised and delighted me, but it also led to an unexpected outcome: a complete change in atmosphere on the day of the show.

When art is for sale, the gallery turns into a marketplace. In the marketplace, when we can’t buy something, we shut off from its message. Whatever its value, we can’t attain it, so why bother. Hey, which way to the open bar?

Also, the need to entertain and service potential wealthy patrons creates two ‘tiers’ of audiences at a show. My theory is that this is what makes exhibitions so intimidating, especially to newcomers, but even to sorta old hats like myself.

When nothing is for sale, people relax. They talk more naturally. The art fades into the background, which strangely, makes it more powerful and alive. Released from being commodities on the wall, art activates the room and whoever’s in it. It becomes an excuse for people getting together.

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5. Ban art-speak 

Read press releases from a few galleries. Peek at their invitation graphics. They sound and look the same. They’re often incomprehensible and never warm or inviting. People assume that describing something with clarity means dumbing it down. This is as misguided as it is arrogant.

From the press statements to the invitation, we pored over every word we wrote for WEEDS, purging the unnecessary, vague or jargonistic. ‘Major body of works’, ‘conceptual artist’, ‘site-specific’ didn’t make it. Not even ‘repurposed’. Instead, we used ‘up-cycled’.

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6. Host it like you’d host a party at your house

My philosophy for throwing parties is that people should feel comfortable enough to do or be whatever they want. My best friend once came to a New Years’ party at my house and spent the entire night playing scrabble on her iphone, while people danced next to her in the living room. She later told me it was the best party she’d ever been to.

Extroverts can get all the attention they desire (we organized an open mic), introverts can sit in a corner or have intense one-on-one conversations, (we assembled a craft table in the middle of the room with rubber stamps, crayons and paper), emos can mope or cry (I did – too much wine, too happy, too tired, too everything), the hungry can score a free meal (my brother, a talented chef, cooked up a spread of weeds inspired food), and so on. Jerome DJ-ed. And there was dancing.

There must always be the option of dancing. 

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7. Ask for help

I hate to tell you this, but you can’t do it alone.

I hired Commas & Industry to help with the event management and PR. 

I hired OUR Art Projects to handle the sales transactions.

I hired Maryann and Roberto to build me a website in 2 weeks.

I hired Jerome to organize the open mic and play his magic music.

My brother, bless his heart, cooked for free.

Merdekarya, bless its generous, DIY, bad-ass heart, let me use the space for free. They ended up making record sales from drinks at the bar.

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This is the math:

All in all, it cost me exactly 50% of what I made from artwork sales to produce the WEEDS/RUMPAI exhibition.

Today galleries require a 50% commission on all sales. None of them offer guarantees that they will bust their ass selling your art, expanding your audience or furthering your career. Honestly ask yourself if your relationship to the gallery is one of mutual respect and collaboration. If you’re in business with a gallery like that, congratulations and good luck. Demand contracts. Demand payment on time. Demand transparency. They need you more than you need them. 

The point of this post is not to be a definitive guide on how art should be shown. It’s to prove that you can do it exactly the way you want. Work with people you trust and respect, people who will be REAL partners on an equal footing and help make your crazy ideas happen. 

Don’t give up the driver’s seat. 

~

PS. Perhaps you are wondering: what’s with the mudskipper? Because it’s the weirdest, craziest, coolest animal? EVERRR? I dunno. Ask my subconscious. It seems to think a mudskipper is the perfect mascot for hacking into anything you need to change.

All photos by OUR Art Projects.